Magnifi

Research & Analysis — Paid

Conversational AI investing assistant that helps discover, compare, and buy stocks.

Conversational brokerage

Overview

Magnifi is a research and analysis tool built around a simple idea: ask the market a question in plain English and get an answer you can act on. It's a conversational AI investing assistant that helps investors discover, compare, and buy stocks without digging through a traditional screener interface. This Magnifi review is for beginners who'd rather type a question than learn a filter system.

The design choices here are genuinely useful. Magnifi effectively replaces standard search bars with conversational AI, so finding an idea feels more like a conversation than a database query. It also directly links qualitative market research to order execution, meaning the gap between research and buying closes inside one interface instead of forcing a jump to a separate brokerage. On top of that, it helps visually calculate and manage portfolio risk exposure, giving investors a clearer read on how exposed their holdings really are.

The limitations are specific and worth knowing before signing up. Magnifi is geared mostly toward thematic long-term investing rather than trading, so anyone looking for short-term setups is in the wrong place. It also requires a paid subscription for even basic platform features; there's no meaningfully free version to lean on. Automation stays manual throughout too; Magnifi surfaces research and can route an order, but nothing trades on its own without the investor's input.

Coverage spans US stocks, ETFs, and mutual funds, with a trading style focused entirely on long-term investing. There's no API access, but a mobile app is available for managing a portfolio from a phone. Starting price is $14/mo, with a free trial to test the conversational approach before paying. Day traders and swing traders should skip Magnifi outright. It's built for a long-term, thematic investor who wants research and execution in the same conversation instead of two separate steps.

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